Shopify VS WordPress: Which one is absolutely best for an online store?

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Ecommerce retail sales are estimated to hit approx $5 trillion by 2021, and if you’re interested to open online business/store, then this is the best time ever.

But most people confuse which one can be beneficial for their e-commerce business.

Difference between Shopify and WordPress:

User-friendliness:

Shopify is dedicated to creating an e-commerce platform only with user-friendly flexibility that enables entrepreneurs to focus on their passions and products instead of configuring a website. which means you don’t need to install, manage, or update any software. Also, you don’t need to worry about security, performance, backups, and compatibility issues.

WordPress is an open-source platform. You need to host your own site and install plugins like WooCommerce for e-commerce tools. WordPress also provides a blogging platform to create your own blog for your interested niche. Wordpress allows total customization of your online store.

Cost comparison:

WordPress hosting is very cost-competitive. It is a free open source software plugin and most shared hosts offer WordPress packages in the $3- to $7-per-month ballpark along with some FREE themes to customize WordPress site. You can also keep your costs in control by only purchasing the tools and plugins as you need them.

Shopify makes very easy to start your online store. Their setup plan starts with $29 to $299. Each of these plans includes domain name, SSL certificate, and web hosting. You can start an online store with a basic plan but it is not including third-party tools and add-ons. As your business grows, these costs will start adding up to pay a lot more than the basic plan.

How many people use WordPress and Shopify?

The good news is that WordPress and Shopify both enjoy a lot of popularity and have large userbases. Approx. 65-75 million WordPress sites in existence and according to Shopify, the platform runs over 600,000 stores.

So as per these numbers, WordPress is technically the safer bet in the longevity stakes, but Shopify is one of the most popular products of its kind and it is unlikely that it is going anywhere anytime soon.

Behavior/performance on mobile:

All officially-supported Shopify templates are responsive, meaning that they will all adjust themselves automatically so that they display nicely on any device.

With the WordPress template, you will need to double-check its suitability across devices before installing it. Accelerated Mobile Pages (AMP) can be used on both Shopify and WordPress to improve its visibility in google search results.

Design performance for Woocommerce:

WooCommerce has a serious advantage over Shopify when it comes to designs. Shopify has wonderful themes, but they’re limited to what you can find in the Shopify Theme Store.

WooCommerce, on the other hand, is opensource so tons of developers sell (or give away) incredible WooCommerce themes for all sorts of industries and purposes. Apart from that, there are marketplaces like ThemeForest where they have hundreds of other WooCommerce-compatible themes.

Interface and ease of use

The basic layouts of the Shopify and WordPress interfaces are similar enough. But Shopify’s interface is very intuitive for anyone interested in building and managing an online store, which means you can easily manage products, collections, and sales channels.

With WordPress, you will need to make use of a third-party plugin such as Woocommerce, Ecwid or WP E-Commerce.

Content management in Shopify and WordPress

Shopify is a dedicated e-commerce application so managing products and collections is very straightforward here. But Shopify can remove content (or even your whole website) if it conflicts with their acceptable use policies.

WordPress comes with content versioning — every single version of a page or post can be stored on the system and you can roll back to any of them at any point. WordPress allows you to use categories and tags in a much more flexible. Shopify doesn’t let you do this.

Multilingual/multiple sites

Many businesses require multiple versions of their website – in different languages, or for different territories (or both).

For WordPress site, you can use either the WordPress Multilingual plugin or the WordPress Multisite to create multiple versions of a website in multiple languages.

It’s possible to present your store in different languages using Shopify too through buying a plugin.

Conclusion:

Shopify: Pros:

* You know exactly how much you’ll be paying every month and the pricing is fair.

* There’s access to thousands of apps to extend your store.

* Shopify handles everything for you from hosting to security. It takes just a few minutes to launch your store.

* Drop shipping is rather simple with Shopify.

* The support is the best in the business.

Cons:

* You don’t have as much control over your site/content with Shopify.

* You’re stuck with a monthly payment that’s only going to get higher.

 

WordPress: Pros:

The software is open source and you can build any type of site with WordPress; it’s a more flexible platform than Shopify.

* A vast range of plugins – paid-for and free – is available to help you add functionality to your WordPress website.

* SEO in WordPress is a bit better than in Shopify.

* On a WordPress site, you have more control over your content.

* WordPress is a better option than Shopify for creating multilingual or ‘multisite’ projects.

Cons:

* You have to manage everything from hosting to security, and maintenance to backups by a specialist.

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